Healing with plants

Lighter treats heart disease, obesity, and diabetes with a plant-based diet. I helped ship several new features and systematize their UI design for a B2B pivot.

Getting the app on a pattern master was a crucial step towards white labeling it for leaders in the nutrition space, including pre-acquisition Whole Foods. Preparing the app for new branding became a stepwise process of redefining the colors, fonts and components according to the partners’ branding guidelines. We were able to launch five white labels in six months.

iPad frame containing an image of the Whole Food white label Basics blog article

In addition to sketching ideas with the team, I supported backlog grooming, prioritization, and sizing with the engineers and product manager.

Account menu redesign

Before

After

After, account detail

Interaction design

UI library

Design systems had yet to prevail as the standard approach for scaling UIs. I worked closely with Lighter’s only engineer to describe the app’s visual elements in a language that made the most sense to him.

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Growing leads into prospects

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Creating an art marketplace